ProductivityHow to Measure Trust: Using Behavioral Signals to Quantify What Feels Intangible
Trust feels obvious when it's there. A meeting ends and you just know the other person is with you. You also know when it isn't — even if you can't explain why.
That gap between feeling and knowing is where most teams get stuck. You can't improve what you can't measure. And for most organizations, trust has lived entirely in gut instinct, annual surveys, and post-mortem conversations that arrive too late to change anything.
Here's the thing: trust isn't actually intangible. It's built from specific, observable behaviors that happen in every meeting, every day. This article walks through what those behaviors are, how to read them, and how to turn them into something you can act on.
10 min read
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