TRUST INDEX
See the trust dynamics that shape every conversation
Relate analyzes over 50 behavioral signals, from tone and timing to engagement and presence, to show you how trust builds or erodes in real time. No more guessing how your message landed.
Why trust needs better data
Turn invisible cues into actionable insights and roadmaps for growth
Trust has always been hard to measure. Relate changes that, by decoding the subtle behaviors that influence credibility, reliability, intimacy, and self-orientation. We give you a clear, contextual trust index score for every meeting.
Key capabilities
Key capabilities
Our analytics are based on the Trusted Advisor Associates’ framework of Credibility, Reliability, Intimacy, and Low Self-Orientation, broken down into over 50 measurable sub-factors.
Benchmarks for context
Compare performance over time or against team averages to spot trends and growth.
Action-ready insights
Data is paired with coaching recommendations, so you know exactly what to do next.
Use case
See how trust scoring supports coaching, sales, internal meetings, and performance
Whether you’re leading a pitch, running a team update, or onboarding a new hire, trust analytics helps you understand the relationship beneath the conversation — and how to make it stronger.
Human first design
Subtle, supportive, and built for psychological safety
We designed Relate to work in the background, not to evaluate or judge. The Trust Index is personal, private, and optional. Its goal isn’t to score people, it’s to empower them.
Measurable & actionable
Make trust your growth metric
Go beyond generic sentiment scores with insights that uncover the “why” behind the numbers, helping you understand not just what happened, but how to strengthen the relationship moving forward.
Trust Analytics FAQ
How is Relate connected to Trusted Advisor Associates?
Relate partners with Trusted Advisor Associates, the creators of the renowned Trust Equation, to ground our platform in proven principles of trust-building. This collaboration ensures that Relate’s analytics and coaching reflect decades of research on what drives trust in professional relationships.
What is the Trust Equation?
The Trust Equation is a behavioral model developed by Trusted Advisor Associates that defines trust through four measurable factors: Credibility, Reliability, Intimacy, and Self-Orientation. Relate uses this framework as the foundation for all trust analytics and coaching insights. Learn more about the Trust Equation.
How does Relate use the Trust Equation in practice?
Relate applies the Trust Equation to meeting data and communication patterns, measuring how each interaction affects credibility, reliability, intimacy, and self-orientation. These insights then power personalized feedback and coaching from Sandi and help users strengthen the specific traits that build lasting trust.
How is trust measured in meetings?
Relate measures trust using a model based on the Trusted Advisor’s Trust Equation, which breaks trust down into four key components: Credibility, Reliability, Intimacy, and Self-Orientation.
Our AI coach, Sandi, analyzes your meeting behavior across over 50 subfactors of the trust equation components, like how clearly you communicate, how often you follow through, how inclusive your language is, and how well you balance speaking and listening. These signals are combined into a trust score, giving you personalized insights into how you're building (or breaking) trust over time.
What data sources does Trust Analytics use?
Trust Analytics uses data from your meeting transcripts, including what was said, how it was said, and when. This includes language patterns, speaking time, interruptions, and follow-up behavior—captured through integrations with tools like Zoom, Google Meet, and Microsoft Teams.
We never record audio or video; only transcripts and metadata are analyzed. All insights are securely processed and personalized to help you build trust while protecting your privacy.
Can I see trust trends over time?
Yes! Our dashboard provides historical trust analytics, showing how trust scores evolve across meetings, teams, and time periods. You can track improvements and identify patterns in your communication style.
How do trust analytics help my team?
Trust Analytics give your team insight into how you’re showing up in meetings, individually and together. By measuring key trust drivers, team leaders can:
Identify strengths and blind spots
Receive ongoing analysis of meeting performance even when you're not on the calls
Build more psychological safety by improving behaviors like active listening and equal participation
Strengthen accountability through visibility into follow-ups and reliability
Develop as leaders with personalized coaching and feedback
Is the data private and secure?
Absolutely. All meeting data is encrypted, stored securely, and only accessible to authorized users in your organization. We follow enterprise-grade security practices and comply with privacy regulations.
Better conversations. Stronger connections. Smarter leaders.
Launching this month!
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